Facebook Ads has a unique power that no salesperson could ever match: they have the power to proactively introduce your business and products to customers, instead of needing the customer to come and search you out.

This makes Facebook Ads the perfect selling platform when you’re dropshipping trending products, because you can put them in front of consumers the second you’ve gotten things lined up with a manufacturer or importer. You can also ensure that users will see the product immediately, either immediately before or during the height of the product’s craze when it’ll be selling like hotcakes.

And the best part? Running Facebook Ads for your Shopify store is shockingly easy, and we’re going to show you how to run them for your dropshipping business to optimize sales.

Why Your Shopify Store Needs Facebook Ads

No matter what you sell, your Shopify store needs to be using Facebook Ads. While competition is continually increasing for user’s attention and money—both on and off Shopify–, Facebook Ads puts you directly in front of your target audience. This gives you the chance to increase your audience base, number of sales, and potentially even the purchase value.

Any Shopify store can run Facebook Ads, as long as your store has a Page (not a profile) on Facebook. You can see how to do this here.

How to Set Up Facebook’s Pixel in Your Shopify Store

Facebook’s tracking pixel is a necessity when running Facebook Ads. It allows you to track traffic and conversions that happen on your site that came from Facebook Ads, and it also allows you to create custom audiences to target users who have interacted with your site.

To find your tracking pixel code, go to your Page’s Business Manager and choose “Pixels,” found under “Assets.”

facebook pixels shopify

You’ll see the option to create a new pixel. Click the CTA button encouraging you to do so and name the pixel.

Facebook offers easy integrations to make installing the tracking pixel easy—this includes a Shopify integration. Choose this option.

On the next screen, as Facebook takes you through the tutorial, you’ll see your pixel ID. Copy it—you’re going to now take it to Shopify and paste it there.

Once you have your code, you need to install it on your Shopify store. Under “Sales Channels,” click on “Online Store.” On the drop-down menu that appears under it, click “Preferences.”

On the next screen, scroll down until you see “Facebook Pixel.” Just paste the pixel ID you’ve copied from Facebook into this box and press save.

Now, you can create custom audiences, allowing you to show ads to users who have interacted with your store. You can also track conversions that come from Facebook Ads.

Best Strategies for Selling on Shopify with Facebook Ads

Want to sell The Next Big Thing on Facebook Ads right as it’s exploding into fad-dom? There’s a few strategies you can use to increase sales from your Shopify Store that are effective no matter what you’re selling or where you’re importing it from. These include:

  • Using custom audiences to retarget users who have viewed specific products. If they’ve viewed it before, they were interested, and a gentle prod could help get them to convert. You can even target customers who have spent a certain amount of time on your site, by going to “Custom Audiences,” then “Website Traffic,” then “Visitors by Time Spent.”

You can use dynamic product ads to automatically show users the exact item they were looking at. See how to create dynamic product ads here.

  • Use custom audiences to retarget users who have purchased specific products in the past, showing them complementary products to past purchases. Who can say no to a sapphire ring that matches the necklace they just got?
  • Use lookalike audiences to target users similar to your most high-value audiences.
  • Use geomarketing on landing pages – you can get tips for tailoring content using geomarketing from our friends at Personizely.
  • Always remember to appeal to pain points. It’s not just about the product, after all, it’s how this item will affect the customer’s lives. Fidget spinners aren’t just a toy: they’re a magical solution to soothe anxiety, ADHD, and autism stress. Appeal to these pain points in the ad’s copy and images, and you’ll be golden.
  • Add user generated content (UGC) into an ad, whether that’s in the text or in the ad’s copy. UGC helps customers trust you more, which is particularly valuable for Shopify stores that focus on dropshipping products. Since you’re likely selling unbranded products, you want to use UGC whenever possible to bolster your credibility and show new potential customers that you’re a great business who sells great products (even if you don’t make them yourself).

Simply put, focusing on UGC is extremely effective, even if it’s just one line like “I lost 15 founds” like the example pictured below; it’s how Toyota increased the engagement on their ads by more than 440%.

Final Thoughts

If you want to quickly expand your business, turn over products, and sell more, Facebook Ads is the best possible way to do it; this is the perfect selling method for dropshipping, where a surge of orders doesn’t wreak havoc on an inventory or warehouse crew. You can target cold audiences or your most high-value customers, or anyone in between. Just remember to customize each campaign for the specific products and audiences you’re targeting, and watch the sales come rolling in.


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by Ana Gotter
4 minute read