In this guide, we’ll walk you through step-by-step how to use Trending Products to create a baby store. 


Using data points from millions of eCommerce stores, Trending Products helps you find winning products. It’ll display product trends, profit margins, suppliers, orders, and ad data by leveraging key metrics such as recently sold orders and engagement.

No other platform provides our comprehensive dataset and offers the extensive library of stores and products that we do. 

Track stores and products to monitor your competitor’s activity or see how products perform. You can instantly upload new products to your store by using dropship management software. 

The beauty of Trending Products is the ability to curate your product feed so that you can track only the stores and products that meet your standard. 

Many other product research tools will give a small number of trending products to all of their subscribers. As a result, every dropshipper is launching the same ads and products simultaneously, leading to saturation. 

With us, you curate your products, and we help you find what you’re looking for. 

Niche Research

So have you decided to build a baby-niche store? If so, you’re in luck. 

We’ve outlined the five steps to finding profitable baby products with our software.

Keep in mind these steps can be applied to any niche store you decide to build. 

Create New Project

The first step is to create a new project, which allows you to curate your research and organize it for every store you own. 

Find Stores to Follow 

Next, search for stores you want to follow by typing in a niche-related keyword such as “baby” or “newborn.” 

Follow the stores you’re interested in and begin exploring what products they are selling. 

Shortlist Products 

Using the Trending Products toolbar, you can find their winning products through the “Bestsellers” or “Trends” tab. 

Now shortlist any products you find that interests you. The 6K button indicates the product strength, and the higher the score, the greater the current trend. 

Check Suppliers 

Before adding it to your store, you’ll want to click on the product to see whether it’s worth selling. 

Ensure that you’re getting a good profit margin from the product and that there are at least 1,000 orders from the supplier. 

In this case, this supplier is selling the product at a 92% profit margin or $34.86. 

One supplier has already sold 5,992 recent orders, showing that it’s in high demand. 

Add Products to Store 

Lastly, you can directly add the product to your store using a dropship management platform like AutoDS. This allows you to upload products from Aliexpress onto your store’s backend. 

As a result, you save time from having to manually put in the stock, enter prices and upload pictures. 

New products and stores are being added regularly, so check back daily on your newsfeed to find more winning products. 

Building Your Store 

Building a profitable dropshipping store requires many components to work together. Your store, products, advertising, and suppliers all play a critical role in whether you will build a successful business. We’ll cover the components you need for your store. 

Platform Selection

One of the most important elements of a dropshipping business is a platform. This is where you send traffic, share your available products, and process payments. 

Shopify, WooComerce, and Magneto make it easy to build and launch your dropshipping website. You can easily find and connect a domain name, add marketing and sales plugs, select currency, accept payments and manage your inventory. 

You won’t need to be a developer or designer to build beautiful stores that convert. 

We recommend following stores in your niche to see how they convert customers. You can then analyze your competitor’s store design, products, video ads, and suppliers using our crafty toolbar. 

Make sure to pay close attention to what they’re doing. 

For example, are they using count-down timers? How do they structure their product pages? 

The key is to reverse engineer their website so that you can take what’s working and utilize it for your niche store. 

Niche Selection

Picking a profitable niche helps you to target your audience and influences your advertising efforts. In addition, if you ever build a loyal customer base, you can select products that are aimed to make their lives easier. 

A niche store is a happy medium between general and one-product stores. 

General stores are less likely to gain repeat business since customers won’t feel any affinity toward your brand. One-product stores also may not generate repeat business since you only have one product to sell them. 

A great niche has the following characteristics: 

  • Products that have a lot of styles 
  • Products that offer plenty of variations 
  • Products that can wait due to their uniqueness 

The baby niche has plenty of products to sell, such as toys, clothes, and utility items. Within those products, there are different colors, styles, and variations. And if they’re unique, parents will eagerly wait for those items to arrive. 

Some examples of bad niches are seasonal products, electronics, and bedding. Seasonal products are only relevant during a specific time. Electronics will require technical expertise, and beddings are very personalized, resulting in a high-return rate. 

Browsing through the Aliexpress Categories section is an easy way to find categories that interest you. 

We recommend looking for a profitable niche with great demand, a wide variety of products, and tapping into what people are passionate about. 

Of course, the baby niche is lucrative since mothers will buy anything to keep their newborns happy. 

Source: Aliexpress

Product Selection

Using Trending Products, you’ll have plenty of products to choose from. 

Your customers want to buy from you because of the unique product offerings you sell. 

Here are six product criteria you should follow when deciding whether or not to sell products in your store. 

  • Hard to Find in Stores 
  • Difficult to Gauge the Price 
  • Solves a Problem and Makes Life Easier
  • Suppliers Offer Relatively Fast Shipping Times 
  • Consumers Can Impulse Buy Without Doing Research 
  • Product Costs Up to $30 

For example, let’s consider the Duck Water Shower Toy (a product we’ve found in our software). 

It checks all of our product criteria. 

This shower toy is a package that includes a boat, three ducklings, and a shower head. 

It’s certainly not a product found in stores, making it difficult to gauge the price point. Also, it aims to help babies overcome their fear of water. 

Parents who struggle to bathe their babies may use this product to make bathtime more enjoyable for their children. 

Lastly, the product costs only $17, meaning you should consider selling it for at least $35 or more. 

Research Tools 

The name of the game is finding winning products. 

No matter how beautifully designed your store is or how effective your Facebook ads are, your customers are interested in your products, not your store. 

Thus, you need a reliable product research method and preferably a tool that can provide specific data points to help with your decision-making process. 

Your products should generate high demand, satisfy a need in the marketplace, and garner a higher profit margin. 

Finding products manually takes a lot of time and effort. Fortunately, product research tools can significantly reduce your research time and help you find lucrative products that are already selling well. 

Trending Products gives you access to a wealth of information to help you decide which products to sell in your store. 

Our software lets you browse by store or products. 

Browse by store: 

  • Store Trends: Finds all the products that are trending in that store. Essentially, it’ll give you the recently best-selling items from your competitors.
  • Store Suppliers: Find all suppliers the store is using
  • Store Ads: View and download the ad along with the ad copy they’re using to generate sales
  • Follow Stores: Track your competitors to see new products they’re adding, new trends, etc.

Browse by products: 

  • Product Strength: A metric to determine how strong the product is
  • Product Suppliers: The best suppliers for that specific product
  • Competitor Stores: Find competitor stores selling the same product. 
  • Product Ads: See the exact ad used to get sales
  • Shortlist Products: Save the product and add it to your store later

Supplier Vetting 

Identifying your supplier is a key step toward launching your dropshipping business. Suppliers handle the fulfillment aspect. Every time someone places an order, you’ll notify the supplier to send their products to their address. 

Suppliers should provide you with high-quality service and a fast delivery time. Depending on your needs, you’ll want suppliers that can fulfill your orders at low costs and won’t cause any delivery issues with your customers. 

The Trending Products toolbar allows you to compare prices, ratings, and orders from various suppliers. You’ll want to compare them to see whether they offer different designs, features, colors, or shipping times. 

Running Ads 

Once you’ve built your store and found your suppliers and products, it’s time to advertise your dropshipping business like there’s no tomorrow. 

Here are the primary ways to market your products: 

  • Facebook Advertising
  • Influencer Marketing
  • Content Marketing

Facebook Advertising

Facebook advertising is the most popular way to sell products through dropshipping. You can target your audience by specific demographics such as age, household income, interests, etc. They also allow you to retarget people who have already engaged with you. 

Doing a quick search on Facebook, we found an ad for the exact baby head pillow protector product we’ve found using our software. 

Influencer Marketing

Influencer marketing requires asking a brand with a large audience to promote your products. Ideally, their audience should be aligned with your products. 

For instance, a mother with a newborn child who’s also an influencer would be a perfect fit to promote your baby’s products. It’d be a natural fit and would likely increase conversion rates. 

On Instagram or Tiktok, you can easily find baby pages to contact for shoutouts. You’ll want to target influencers with at least 100k followers to ensure you’re reaching as many people as possible. 

Influencer marketing works well since you’re tapping into a highly engaged audience. Since the influencer has already built trust with their followers, they’re more likely to purchase than targeting a cold audience. 

However, Facebook Ads offers better budget control since you can easily scale or cut back your spending. 

Content Marketing

Content marketing means producing content so that your target audience can find you. Producing blog content on social media or Google can gain traction and allow people searching for your content to find you. 

Let’s say you create an entire silo of blog content around how to raise a 3-month-old to a 24-month-year-old baby. You can naturally promote your product in your content by showing them how to use it. 

In addition, you can write guest posts for other baby blogs with a large built-in audience. They’ll allow you to add a link back to your website. 

The benefit of guest posting and content marketing is that you get sales without spending on ads. However, seeing initial traction can take a lot of time and effort. 

Trending Products can help you with advertising by allowing you to view and download copyright-free ads from competitor stores. 

This lets you quickly launch and test products in minutes. 

Scroll to the bottom of the toolbar to find the video ad for each product. 

You’ll see their ad copy as well. 

We all know the painful feeling of hearing crickets as we desperately wait for the Shopify ‘cha-ching’ notifications to pour in. 

The problem isn’t like your ad or your targeting. 

There’s a good chance you don’t have an effective product research method that consistently cranks out winners. 

Gone are the days of spying on Facebook Ads or relying on daily product recommendations everyone else receives. 

Instead, you need a data-driven approach that has access to millions of stores and products. 

Trending Products provides a product feed that you can curate to your specific niche and product research criteria. With many ways to find competitors and trending products, no two stores will have the same product feed. 

Wrapping It Up

Trending Products is the perfect all-in-one platform to streamline your product research. You can curate specific products to your feed and track their performance over time. 

Once you select products you want to add, they easily integrate with your store for added convenience. They make all aspects of dropshipping much easier. 

You can find suppliers and video ads and gain inspiration on product pages all within Trending Products. 

If you’re eagerly searching for your next winning product to scale your dropshipping store, try Trending Products today. 

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by Colin Ngai
11 minute read